Ah, the realisation comes dripping slowly.
It is now time even for The People to confront the reality that “going for 55” was just another glib and shameless slogan.
Of course, the Sevco High Command were aided and abetted in this duplicity by the Fitba Fourth Estate.
The moral reasoning of the stenographers is that “it sells.”
Of course, liquidation denial is a sine qua non for employment in the mainstream.
This insults the intelligence of anyone who supports any other club in Scotland.
Moreover, it also spits in the eye of the 276 creditors who were stiffed by the club that died in 2012.
An ex-player who works in TV recently told me recently that at the start of the season he thought that Ibrox outfit would do well it finish fourth in the league.
I asked him if he had said that on air and he chortled at my naiveté.
Of course, he hadn’t!
The mainstream, with the notable exception of the admirably forthright Chris Sutton, seem to cling to the fantasy of a re-established ‘Old Firm’ duopoly.
In this narrative, the two clubs face up every season like Rorschach ink blots.
This ignores the facts that:
- Rangers died in 2012.
- Sevco is a new club with inbuilt financial problems (the onerous contracts) from year one.
- Celtic’s off-field operations are industry best practice regarding merchandising and sponsorship.
On their forums, The People bleat pathetically about the financial gap between the Ibrox club and Celtic being wider than at any time in the past.
However, this complaint implies that having much more money than your opponent results in a sporting advantage…
The best that the Sevco High Command can hope for against Celtic is a periodic cup upset against the biggest club in Scotland.
They achieved that last April and seriously overdid the celebrations to Dermot Desmond.
So since the Off Licence Putsch of March 2015, these strategic thinkers have managed to piss off TWO billionaires.
These aren’t Keith Jackson billionaires, but individuals of very high net worth.
That is people with lots and lots and lots of money.
Moreover, Mr Ashley and Mr Desmond tend to get what they want.
The former is playing a long game as he watches Sevco bleed out financially.
Because of this, they are forced to borrow emergency finance at onerous rates.
The latter has upgraded the Celtic operation to squash the four-year-old institution anytime they meet on the field of play.
I am told that the Celtic delegation at Hampden was smiling broadly at the end of the one-sided affair.
However, there were no antics similar to those of the Sevco chaps last April.
Interestingly Mr David Cunningham King couldn’t make the match.
My sources inform me that he has been told that the days of first class travel from South Africa and staying in the best hotels on the company tab are over.
With Mr King, it was always about other people’s money.
Anyone who believed his claims about bankrolling the Ibrox operation was out to lunch and off the radar.
Last night, on their dilapidated home ground, Sevco were held by St Johnstone.
The Holding Company Vehicle currently sits in 5th place on 16 points with a zero goal difference.
Also last night Celtic travelled to Dingwall to clash with Ross County.
The visitors rotated eight players into the side including three full internationals (Gamboa, Griffiths, and Izaguirre) yet still kept a clean sheet and scored four goals.
As I watched Ross County go direct and quickly hunt down the second ball my thought was that this Dingwall team would probably batter Sevco.
I was delighted to see the little Honduran with the Basque name back in the left back slot last night.
That he has lost his starting place to an academy reared 19 year old says so much about Kieran Tierney and the club he supports.
There is no Sevco equivalent of any of this.
To compare the two clubs is risible.
These are the facts; this is the reality.
For the avoidance of doubt, since I started writing about matters Ibrox I have found that The People do not like facts.
They dwell in an imagined past, and the future frightens them.
Dear reader, I am gone now for a few days to the Word Mines.
A fiction project more fictitious than a Keith Jackson exclusive about a billionaire requires my attentions.
I trust that you will consume the output of the stenographers with care until I retain.
In the meantime stay well and thanks for reading.