Football Blogging Awards Round two and limiting the PR damage I do to Sevco

Firstly míle buíochas to all of you who voted for me in the Football Blogging Awards.

I have made it to the finals for the second year in a row.

This time, I’m in the ‘Best International’ category.

I’m in with some very serious competition, but just getting there is a huge buzz.

I would be very grateful to have your votes in this round of the awards.

You can do so by clicking on the banner at the top of this page.

Go raibh míle maith agaibh.

I popped up from the word mines yesterday for long enough to touch base with an excellent Ibrox source.

The source told me that my last offering had caused some concern at Sevco Towers.

Apparently, one immaculately coiffed chap thought that my references to Hector were most unhelpful.

Indeed, he was so perturbed at this new storyline that he got some expert PR advice.

Of course, he did this in an entirely pro bono way.

I understand that when he had proceeded to the appropriate Level, he stated that something must be done about this blogging insurgent in Donegal!

It is important to note that giving a professional service doesn’t always mean telling your client what they want to hear.

Consequently, I am reliably informed that the PR chap counselled caution.

Indeed, perhaps he was once taught to be cautious at his initiation.

Anyway, Mr PR person stated that unless my reportage contained a serious factual inaccuracy, then it was best to leave well alone.

By way of explanation, the high Level professional stated that in the past the club had issued statements repudiating my work.

He reminded him that events had then unfolded that had essentially validated my original report.

One example of this was when the Holding Company Vehicle had issued a statement apropos myself was in February 2014.

It can be read here.

At the time I was keeping my readers up to speed with the realities of the catastrophic cash burn throughout 2013.

Essentially all of the IPO money was gone, although Finance Director Brian Stockbridge wasn’t exactly sure how much was left!

Three weeks after this statement the Holding Company Vehicle had to arrange an emergency loan from major shareholders Laxey Partners and the Easdale Brothers.

This BBC piece has the details.

In putting out the statement to sooth their clientele, the Engine Room Subsidiary had actually made things worse in the long run.

Indeed on the same day as this statement, I received a legal missive.

I was on the way to the Sinn Féin Ard Fheis when I received it, and the terms of the communication provided some craic at the proceedings.

You can read about that here.

Mr PR professional tried to point out to the luxuriously groomed chap that the statement from the Holding Company Vehicle in 2014 had unintentionally magnified the PR damage when I was subsequently proven to be correct.

Indeed I only had to wait a few weeks for vindication once again!

The thing is dear reader, and for the avoidance of doubt, the reason that this magnificently maned chap had sought some PR assistance this week was that my last report was entirely on the money.

Dear reader he knows it, and I know it.

What he doesn’t know is HOW I know.

Sadly, I cannot share that with this pro bono British patriot.

Of course, due to budgetary constraints in the Engine Room Subsidiary, such top Level professional help cannot always be accessed by the Sevco High Command.

Consequently, the chaps in the Blue Room sometimes have to make do with a self-taught expert, peace be upon him.

Now it’s back down the word mines for me.

I’m working on a fast paced thriller, and in the last 48 hours, I shunted the action to a new phase.

The writers among you will know the exhilarating feeling of advancing the plot.

At this stage, I can almost sense the reader furiously turning the page to find out what happens next.

It is a huge thrill to be in charge of that.

I love what I do, and I’m lucky to be able to do it in amazingly tranquil surroundings.

This book will be published next year.

Until it is finished, it deserves all of my energies which I why I must neglect you the regular readers of this blog.

Tá brón orm…

I hope my absence from here will be worth it when the book is finally published.

I’m happy with what I have created so far and so is my publisher, who has read a substantial chunk of the manuscript.

However, on my best day, I couldn’t come up with anything to match this Sevco sitcom.

I’m just not at that Level.

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