All of Planet Fitba was saddened in December 2012 when one of the greats of Scottish sports journalism left the stage.
It was all the sadder because of the tone of his valedictory piece.
Of course, it was always likely that a man of Mr Traynor’s talent would be snapped up and indeed he was.
While employed as the in-house communications supremo at the Holding Company Vehicle he demonstrated a lightness of touch and a nuanced approach to managing the media landscape.
Clearly, Charles of Normandy was wise in appointing such an adviser.
It was something that the founding father of Sevco had to get right.
Indeed, it would have been disastrous if the man with big Yorkshire hands had appointed some blundering bully who was entirely out of his depth.
Fortunately, that didn’t happen.
Of course, it was inevitable that Mr Traynor would ultimately outgrow the Engine Room Subsidiary.
After less than a year in the coveted post, he left with the best wishes of his employers and a basket of assets.
Since then he has taken ethical excellence in Fitba PR to an entirely new Level.
However, I still believe he was a loss to mainstream sports journalism in Fair Caledonia.
There are times in the past few years when I think younger, less experienced reporters would have benefited from his wise counsel.
Therefore, I was heartened to hear that he recently made himself available to mentor a select quartet of sports journalists.
Perhaps Chris Jack, Keith Jackson, Martin Williams and Richard Wilson, will share with the rest of us what enlightenment Mr Traynor revealed to them at their conclave.
As well as holding forth on the importance of ethics in journalism I am told that the wise old owl discussed the sad state of Scottish football.
For Mr Traynor the administrators of the National Game in Fair Caledonia must be like Lee Wallace’s breakfast:
I’m told that so enthused were his young charges that they immediately set forth like Grail knights on a noble quest.
They now see their divine task is to rid Scotland of chaps who are not fit to wear the legendary SFA blazer.
It is my belief that this the origin of the Fitba fatwa on Mr Regan and his cohorts.
Of course, Mr Traynor’s clarion call to the assembled journalistic band of brothers was for the good of the game generally and not for any sectional interest.
Is it any wonder that he is missed from the elite ranks of Scottish sports journalism?