On this day five years ago, The People were dealing with a new reality.
The historic event that I had told them would happen, happened.
I wasn’t surprised, but they were stunned.
Of course, it is always good advice to never waste a disaster.
It could have been a new start for them as a sub-culture.
However, as I had suspected they sank to the challenge.
I had warned throughout 2011 that there was an impending financial iceberg that would hit the Ibrox club before the end of season 2011/2012.
The response of The People was to snarl and smear.
Your humble correspondent was, after all, a Fenian.
Guilty as charged.
Then the dignified fantasies became seriously dark and defamatory.
The objective was to make me Do Walking Away.
Perhaps they though if the messenger was silenced then bad shit would not happen at Ibrox.
It was the collective reasoning of a toddler.
Moreover, the local media did not disappoint me either.
They immediately went into “it will be ok don’t worry” mode.
Here was what I offered five years ago, on this day.
I called it for liquidation and you can read that here.
The stenographers were busily chirping away that the Rainjurrzz would get a Company Voluntary Agreement (CVA).
In short, their collective view was that the club established in 1872 would successfully emerge from the administration process.
Because of this, the reportage had not slid into the legal fantasy of Holding Company Vehicle or Engine Room Subsidiary.
No, it was a football club that was in administration and it would be a football club that would survive that process.
Liquidation meant death and therefore The People were soothed that this appalling vista would not happen.
Dear reader, colour me consistent, but I reported that a football club called “Rangers” would go into administration in season 2011/2012.
Then, on this day five years ago, that liquidation was inevitable.
It is worth re-visiting this today because the same people at the same sports desks still see it as their duty to sooth The People.
Undoubtedly, I have caused that sub-culture some angst over the years.
However, my weapon of choice has been the truth.
That is a commodity with magical qualities that the stenographers avoid like the league.
I am in Dublin for the rest of the week at the Dublin Tech Summit (DTS).
It proves to be a fascinating couple of days.
Quite literally it is a window into the impending future.
Artificial Intelligence (AI) looms large as does robotics and the internet of things.
I’m writing this in the media hall and looking up at a presentation on the big screen.
There was a jaw-dropping item where a software engineer, blind from birth, had invented an app that could read faces in a meeting.
It can tell him that he was sitting across from “a man in his forties looking surprised“ and a “woman in her twenties looking happy”.
Quite literally for the first time, he could “see” people in a meeting.
I was in my twenties when I tread Alvin Toffler’s game-changing vision in “Future Shock” and “The “TheThird Wave”.
However, I think the tech is catching up with what he brilliantly imagined.
Now, I am not sure if The People would pass the Turing Test, but I’m sure these smart folks at the DTS could come up with a dignified algorithm that could produce Off The Radar copy.
After all the objective is stunningly simple:
Just feed The People with any feelgood shite that you are given in a press release.
I reckon this guy in Dublin could do that job…
For the avoidance of doubt, the future of real journalism will still require humans.
Therefore, it is the intention of your homo sapien correspondent to continue.