Today an iconic depiction of the origins of Sevco will be taken down in the Big House.
It is not clear where this fine work by Helen Runciman will now he hung.
I like the piece as it shows Mr McCoist striking a somewhat Churchillian pose.
It also depicts that Corinthian chap Mr Lee McCulloch leading his courageous teammates to third division glory.
Despite this, the painting did not meet with the artistic approval of The People.
Perhaps this was because ‘The New Pioneers 2012’ contained an essential truth that the home crowd at Ibrox do not wish to face.
The rest of Planet Fitba and the corpus of commercial Scots Law realises that the liquidation of Rangers (1872) in 2012 was the end of the club that won the European Cup Winners Cup in Barcelona in 1972.
This was too awful for The People to contemplate as their city rivals gorged on jelly and ice cream and the rest of Scotland demonstrated precious little sympathy.
Rangers (1872) self-destructed, and the supporters of that club could not face that and in their grief they spiralled into a raging denial.
Subsequently Charles of Normandy knew that his business model had to be constructed around liquidation denial.
If he could sell Sevco Scotland Limited as Rangers (1872), then he could make millions from The People.
Of course to pull this off Cheeky Charlie needed the Cheeky Chappie.
The extent of the McCoist remuneration package is now beyond dispute, and his £125k pa expense account (a story broken here) makes Super Ally rather superannuated.
Reports in the SMSM stated that The People did not appreciate this particular work of art and this has led to the piece being taken down in the stadium that John Brown played for.
Of course, any journalist working in Scottish football over the past three years will know what happens if they deviate from the ‘same club’ mantra.
The treatment of Jim Spence at the BBC and the failure of many of his colleagues to publicly support him when it mattered was not lost on the vast majority of the hacks in Scotland.
The lesson was learned rather quickly that liquidation denial was an official fiction that everyone had to buy into.
Some Celtic fans took out a newspaper advertisement last year before the first meeting between the two clubs at senior level.
The reaction of the stenographers was to attack the authors of the advert rather than parse the statement contained within it.
This is the first PR own goal from the New Regime apropos The People.
Like the hacks, they will have to learn the lesson that when your customer base is a loyalist lynch mob in angry denial then you have to tread carefully in your brown brogues.